HubSpot SEO Certification Practice Test 2025 - Free SEO Practice Questions and Study Guide

Using HTTPS can significantly influence SEO because it establishes a secure connection between the web server and the user's browser. Search engines, particularly Google, prioritize security in their ranking algorithms, viewing HTTPS as a positive ranking signal. A secure site protects user data and builds trust, which is critical in today's digital landscape where data breaches are a concern for users.

Websites using HTTPS are recognized for their commitment to safety, which can lead to enhanced credibility and potentially better engagement metrics, such as lower bounce rates. As search engines aim to provide users with the safest and most reliable experiences, they may rank secure websites higher than those that do not use HTTPS.

While other options discuss aspects that might indirectly impact a site's SEO, such as load times, advertising revenue, or user-generated content, none directly connect to the primary influence of HTTPS on SEO ranking as effectively as the security aspect.